A Canadian-based design and manufacturing company, SO Showcases, required a strategy to boost customer awareness, attract prospective customers, and establish the brand as a leader within the industry.
Create and implement an integrated communications campaign to engage and lead new prospects to the business. Establish best practices and tactics pertaining to lead management to allow various individuals within the company to curate new high potential accounts.
Following an initial period of research Tangent provided SO Showcases with a new media guide outlining the strategic new media vehicles required to increase awareness and attract new business leads. Microsite design and website redesign, email campaign, web editorial, social communications implementation and management, search engine marketing (SEM), and ongoing success reports were deployed.
"The day I knew we had a customer 100% come to us from all of the digital marketing we have done was very exciting. I feel good about the future; I should have done this years ago."
Neal Claassen, SO Showcases