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The Cost of Selling Your Products and Services Online (It’s Cheaper Than You Think)

When we begin planning out a digital strategy with a client, we start the process by reviewing and taking inventory of their current website. When we do this, one of the first things the client often says to us is (with a look of shame) “don’t look at that site; it’s so outdated. We […]

Putting Your Email Contact Database to Work

Now, wait just a minute. Before you roll your eyes and say that email marketing is passé and “so three years ago”, consider this: A recent study by predictive analytics firm Custora discovered that, Customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer […]

Increase Website Traffic with Search Engine Optimization (SEO)

Have a website that no one is visiting? Wondering why your business doesn't show up as the first or second link when searching on Google? With all the money you have invested in a website, sometimes it can be disheartening to see that few people are actually going to the site. That’s where search engine […]

Rise of Social Commerce

Social Advertising becomes Social Commerce. Creative ways to engage consumers in Social Commerce. The use of social technology has reshaped the way consumers buy products/services and how companies advertise to them. In the past consumers relied on the sales staff in a store to guide them in their purchase. Today, consumers look to friends, family (sometimes […]

Tactics to Improve B2B Email Marketing

"79% of leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance." (Source: MarketingSherpa) Lack of lead nurturing is a common concern we hear amongst those in the business-to-business environment. It doesn't need to be a time consuming or confusing process. With strategic email campaigns businesses are able […]

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The Cost of Selling Your Products and Services Online (It’s Cheaper Than You Think)

Putting Your Email Contact Database to Work

Increase Website Traffic with Search Engine Optimization (SEO)

Rise of Social Commerce

Tactics to Improve B2B Email Marketing

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