St. Lawrence College Corporate Learning and Performance Improvement (CLPI) is committed to meeting the learning needs of businesses in the community. CLPI wanted to promote the story of the return-on-investment a business should expect when undergoing professional development training services. The focus of this campaign effort was to attract new prospective business and promote additional training sessions to past participants.
Create a content marketing strategy through case study development honing in on tangible results such as cost reduction, process optimization, new skill development, and revenue growth increase as a result of CLPI training.
Tangent, following a period of research and discussion with training participants, developed a standard interview questionnaire for past students. We interviewed, wrote, and designed several case studies which discussed the training experience and value that CLPI brought to the trainee and their business.