A Powerful Agency Determined to Get Results
We are a boutique, tenured, agency supporting clients around the world, from global brands to local small businesses. Our personal approach to brand development, marketing communications, integrated marketing, business modelling, web and software development, is unique to the Tangent experience and eclectic nature of our [talented] team.
We Believe Your Brand Can Be REMARKABLE
We partner with businesses that are passionate about what they do. We help you plan, develop and execute integrated programs that speak to your customers, fulfill a need, and grow your business. Whether your focus is new customer acquisition and engagement, product launch, brand refresh, digital communications or SEO and SEM management, we believe your brand, products and services can be remarkable. We develop the unique strategies and supporting programs that will provide you with the competitive edge you need to start trends and make history telling your story.
Who We Are
An entrepreneur in the tech sector and marketing communications educator, Laura’s career has focused on brand strategy and management, business development, and software commercialisation, on a global level, working with Fortune 50 companies and small, local businesses alike. Laura was the Vice President of Marketing and Global Business Development at PrintFleet Inc. in Kingston, Ontario, the founding Publisher, and Editorial Director of The Imaging Channel from 1105 Media Inc in Los Angeles, California, and has led several start-ups
including her own international marketing agency, Tangent, and the web development firm, MPSToolbox (now B2BToolbox which caters to technology resellers).
Laura is a faculty member of the Advertising and Marketing Communications advanced diploma program and the coordinator and faculty member in the Digital Marketing Communications graduate certificate program at St. Lawrence College. Laura is currently completing a Master of Management Innovation and Entrepreneurship at the Smith School of Business, Queen’s University.
“I have built a fulfilling career from listening and understanding people. Up-and-coming entrepreneurs. Big business. Small business. Start-ups. Scale-ups. I enjoy the process of helping others consider their path ahead by asking questions and challenging what they know and helping them with aspects of “unknowing” what they thought was the only way to approach a new idea or opportunity.
I would love to learn about your venture goals and ideas, and help you realize them. Connect with me.”
Norm McConkey has over 25 years of senior management experience in the technology industry. He was responsible for managing channel sales and marketing for Corel Corporation across both North America and Europe. Norm’s expert insight and advice helped key organizations in the industry succeed, including partners such as Ingram Micro, Tech Data, Dell, and HP. In 2003, this knowledge was transferred over to his industry leading business, PrintFleet. The business was a remote monitoring software that focused on the collection, analysis, and actioning of printer data. PrintFleet grew to become the largest software in the industry, with over 4 million devices under management.
After successfully exiting PrintFleet, Norm went on to found a consulting company, Tangent MTW Incorporated. The consultancy helped OEM and channel partners such as Xerox, Office Depot, Staples, and Ingram Micro build managed print services (MPS) programs for their customers. During these seven years of consultancy, Norm saw an opportunity to further help print and imaging providers become digitally adept and teach them how to adopt e-commerce.
In 2016, Norm then founded his present consultancy and technology software company, MPSToolbox (now B2BToolbox which caters to technology resellers). With many technology resellers starting to broaden their appeal to their thousands of business customers, B2BToolbox serves as an essential solution that further supports them. To date, the company has managed to help over one hundred providers adopt e-commerce.
Norm has continued to nurture success for his many clients across the technology industry. He is now focused on supporting managed service and technology providers with their future e-commerce goals.
Norm is a regular contributor to industry publications, and he also writes a blog about current topics in the industry. Outside of his entrepreneurial pursuits, Norm is the proud father of three young men, a most fortunate husband, an avid outdoorsman, a road cyclist and a somewhat unaccomplished triathlete.
Projects We Are Proud Of
A blend of strategic & tactical thinking. We develop and execute plans to help you reach your goals and grow your business.
Our flagship projectLearn More
BRAND STORY CREATION + PROGRAM/PRODUCT LAUNCH CAMPAIGNS
Xerox® All In Plan
Managed Print Services Program creation
content marketing campaigns
workshop facilitation & speaking engagements
"Concepts, strategy, communications, design, software programming & client management; Tangent MTW have it all and deliver fresh world class marketing work on time and on budget."
"Each member of the team brings forth their professional designation and the result is a powerful, professional, and cohesive branding message. Their expertise is vast and right on the mark. We now have an entirely new branding concept and message and we could not be happier."
"The day I knew we had a customer 100% come to us from all of the digital marketing we have done was very exciting. I feel good about the future; I should have done this years ago."
"The Tangent team has proved to be an excellent business partner. They clearly have the expertise and resources required to assist in both developing and executing a go-to market strategy. The team is a valuable resource when it comes to strategic and tactical marketing."
"Working with various members of the team, we have found their work to be excellent both individually and as a collaborative team. Not only do they deliver on their promised delivery dates, they do so with great accuracy and within budget."